4: From Onmyoji to the Nijigen Culture in China

• Follow up:
  • Conside has got featured in China’s iTunes Store, and ranked up to the 3rd of tech podcasts
• News of the week (fortnight):
  • Apple sells the ‘Chinese Red’ edition of iPhone 7 and 7 Plus in China
  • Airbnb finally gets an official Chinese name ‘爱彼迎', but Chinese people don’t seem to like it
• Feature story: From Onmyoji to the Nijigen Culture in China
  • Onmyoji, what’s that?
  • A game named Onmoyji (阴阳师) goes viral in China
  • This game has exceptional graphics, character design, voice over and story
  • A gameplay video of Onmyoji
  • ACG and Nijigen (二次元) culture
  • Other popular Nijigen mobile games in China: Fate Grand Order (FGO) and Honkai Impact (崩坏3)
  • Gacha mechanic is the most common monetization method of nijigen mobile games
  • Onmyoji is declining because of its gacha system and character enhancement process
  • Onmyoji even goes back to its homeland Japan

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